We spend 5 minutes with Tasmanian based trailblazers Shift Property Styling and gain helpful insights, style advice and more with some eye-candy along the way.
What are 3 words that describe your style?
Lifestyle, contemporary and fresh.
What’s your best piece of style advice?
Always buy classic modern styled furniture and then build volume in a room with beautiful artwork and rugs. You can always swap out seasonal cushions and accessories to make your space feel more current if you wish to follow trends.
What couldn’t you do without when creating a space?
We have three essential items in each room of properties we style for sale. Plants, art and rugs.
We love plants for their greenery and to give a space a fresh and clean feel. Artwork is paramount for starting our styling theme and we take accents from the art to create the overall look. We love rugs for grounding our styling and creating additional warmth particularly on stunning polished floor boards.
What is on your styling wish list at the moment?
So many choices. As we have our own inventory of rental furniture there is always more of something else we need, whether it be dining chairs, sofas, occasional chairs or lamps.
Currently it’s artwork and rugs as we have these elements in every room. These are the items that the new home owner most often wishes to purchase from us too so we are always replacing and updating these pieces.
What’s you’re “go-to” rug?
Given the various decors of properties we style in Hobart we have to have a wide range of rugs on stock at any one time.
We do love Scandi rugs with their rich textures and organic tones that work so well with our styling as well as our Rug Collection rope weaves which help create a centre piece in lounge rooms and bedrooms. Its soft tones mean we can add any sofa or cushion combo to it to bring a room alive.
What artist/designers do you admire the most?
While we love original artists and designers, a lot of our art inventory is print based due to our high turnover and the fast paced change in what is currently on trend.
We source these from some amazing wholesalers and we’ve even started to produce our own line of large scale print artworks in conjunction with a local Hobart framer.
You’ve been in business an impressive 12 years, what advice do you have for designers/people starting out on their interior design journey?
When we started all those years ago, property styling wasn’t really a concept people understood in Australia (and particularly Tasmania). It was at a time where iPhones were still a thing of the future! Scary! We had to trail blaze and work in a space where we often up against old school real estate agents who tried to laugh us out of town.
We’ve learnt a lot about marketing a business and creating a point of difference to remain competitive. Having a strong social media presence and be social on it means a lot too, it helps connect with other stylists as well as future clients.
The main thing is to build your business at a rate that you are comfortable with but be prepared to jump to the next stage when the time is right or opportunity presents itself. Stay true to yourself and your goals and enjoy your journey.
What super power would you have and why?
To be able to generate additional hours in each day to prepare for and style more properties. We love what we do but hate having to tell home owners there is a waiting period for the installation of the styling at their home.
Who do you Instagram stalk for style inspiration?
There are so many talented stylists out there, you can spend hours on Instagram just soaking up stunning inspiration. We draw a lot of inspiration from other property stylists who work in our sphere and face the same challenges as us. We love stylists such The Hired Home, The Real Estate Stylist and Bowerbird Interiors. But there are other great accounts such as Simple Style Co, Seek and Style, Simon Says Home, and The Black Edit that help share so many talented stylists and their work so you can get inspiration from them and their beautifully curated posts.
How can we keep up-to-date with your creative spaces?
Follow us on Instagram and Facebook or drop by our website.